Sport Business in Leading Economies.

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

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Bibliographic Details
Main Author Zhang, James J.
Other Authors Huang, Haiyan, Nauright, John
Format eBook
LanguageEnglish
Published Bingley : Emerald Publishing Limited, 2017.
Subjects
Sports > Economic aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787435636
9781787435643
Physical Description1 online zdroj (541 stran)

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Summary:From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
Bibliography:Obsahuje bibliografické odkazy.
ISBN:9781787435636
9781787435643
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
Physical Description:1 online zdroj (541 stran)

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