Marketing places and spaces
""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places tra...
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Other Authors: | , , , |
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Format: | eBook |
Language: | English |
Published: |
Bingley, UK :
Emerald,
2015.
|
Edition: | First edition. |
Series: | Advances in culture, tourism and hospitality research ;
v. 10. |
Subjects: | |
ISBN: | 9781784419394 9781784419400 |
Physical Description: | 1 online zdroj |
LEADER | 05119cam a2200493 i 4500 | ||
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020 | |a 9781784419394 |q (ebook) | ||
020 | |z 9781784419400 | ||
035 | |a (OCoLC)913467794 |z (OCoLC)914151672 |z (OCoLC)961652273 |z (OCoLC)962681256 | ||
245 | 0 | 0 | |a Marketing places and spaces / |c edited by Antónia Correia, CEFAGE, University of Algarve, Faro, Portugal, Juergen Gnoth, Otago University, Dunedin, New Zealand, Metin Kozak, Dokuz Eylül University, Izmir, Turkey, Alan Fyall, University of Central Florida, Orlando, USA. |
250 | |a First edition. | ||
264 | 1 | |a Bingley, UK : |b Emerald, |c 2015. | |
300 | |a 1 online zdroj | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a počítač |b c |2 rdamedia | ||
338 | |a online zdroj |b cr |2 rdacarrier | ||
490 | 1 | |a Advances in culture, tourism and hospitality research ; |v v. 10 | |
504 | |a Obsahuje bibliografické odkazy. | ||
505 | 0 | |a Front Cover; Marketing Places and Spaces; Copyright page; Contents; List of Contributors; List of Reviewers; Preface; Editorial Board; Introduction; Part I: Places, Perceptions and Co-Creative Development; Part II: Image and Competitive Strategies; Part III: Marketing Places -- Towards a Cooperative Strategy; Part IV: Methods in Marketing Places and Spaces; References; Part I: Places, Perceptions and Co-CreatIve Development; Local Students' Perceptions of Spaces for Tourists and Locals in a Shopping District: Photo-Based Research; Introduction; Literature Review; Methodology; Findings. | |
505 | 8 | |a Conclusions and ImplicationsAcknowledgement; References; Residents' Perceptions of Mountain Destinations; Introduction; Theoretical Considerations; Method; Findings; Confirmatory Factor Analysis; Nomological Validity; Content Analysis; Conclusion and Implications; References; Attitudes of Successors in Dairy Farms toward Educational Tourism in Japan; Introduction; Literature Review; Methodology; Definition of Identity and Hypothesis on Operator's Identity; Data and Method; Findings; Outline of the Program of the Educational Dairy Farms; Statistical Test Results; Conclusion and Implication. | |
505 | 8 | |a AcknowledgmentsReferences; Residents' Perceptions of the Impact of Ship Tourism and their Preferences for Different Types of Tourism; Introduction; Literature Review; Methodology; Findings; Conclusion and Implications; References; Wedding-Based Tourism Development: Insights from an Italian Context; Introduction; Literature Review; Methodology; Findings; The Wedding Planners' Views; Destination Weddings: Case Studies from the Context of Italy; The Verona Case Study; The Venice Case Study; The Florence Case Study; The Palermo Case Study; Conclusion and Implications; References. | |
505 | 8 | |a Conceptualizing the Value Co-Creation Challenge for Tourist Destinations: A Supply-Side PerspectiveIntroduction; Literature Review; The Value Co-Creation Theory; Applications in Tourism Destinations; A Framework Proposal: The Co-Creation Theatre and Its Determinants; Conclusion and Implications; References; Part II: Image and Competitive Strategies; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding -- "The Golden ... ; Introduction; Theoretical Considerations; Methodology; Findings; Conclusion and Implications; Acknowledgment. | |
506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
520 | |a ""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors - a nonfiction version of Eat Pray Love. | ||
590 | |a Emerald Insight |b Emerald Business, Management and Economics eBook Series Collection Purchase | ||
650 | 0 | |a Tourism |x Marketing. | |
650 | 0 | |a Tourism |x Research. | |
655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
655 | 9 | |a electronic books |2 eczenas | |
700 | 1 | |a Correia, Antónia, |e editor. | |
700 | 1 | |a Gnoth, Juergen, |e editor. | |
700 | 1 | |a Kozak, Metin, |d 1968- |e editor. | |
700 | 1 | |a Fyall, Alan, |e editor. | |
776 | 0 | 8 | |i Print version: |a Correia, Antónia. |t Marketing Places and Spaces. |d Bradford : Emerald Group Publishing Limited, ©2015 |z 9781784419400 |
830 | 0 | |a Advances in culture, tourism and hospitality research ; |v v. 10. | |
856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510 |y Plný text |
992 | |c EBOOK-TN |c BME | ||
999 | |c 96107 |d 96107 |