Marketing places and spaces

""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places tra...

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Bibliographic Details
Other Authors Correia, Antónia (Editor), Gnoth, Juergen (Editor), Kozak, Metin, 1968- (Editor), Fyall, Alan (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, UK : Emerald, 2015.
EditionFirst edition.
SeriesAdvances in culture, tourism and hospitality research ; v. 10.
Subjects
Tourism > Marketing.
Tourism > Research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781784419394
9781784419400
Physical Description1 online zdroj

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Summary:""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors - a nonfiction version of Eat Pray Love.
Bibliography:Obsahuje bibliografické odkazy.
ISBN:9781784419394
9781784419400
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
Physical Description:1 online zdroj

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