Marketing places and spaces
""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places tra...
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Other Authors: | , , , |
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Format: | eBook |
Language: | English |
Published: |
Bingley, UK :
Emerald,
2015.
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Edition: | First edition. |
Series: | Advances in culture, tourism and hospitality research ;
v. 10. |
Subjects: | |
ISBN: | 9781784419394 9781784419400 |
Physical Description: | 1 online zdroj |
Summary: | ""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors - a nonfiction version of Eat Pray Love. |
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Bibliography: | Obsahuje bibliografické odkazy. |
ISBN: | 9781784419394 9781784419400 |
Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity |