Social media marketing : strategies in utilizing consumer-generated content

The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addit...

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Bibliographic Details
Main Author: Moriuchi, Emi, (Author)
Format: eBook
Language: English
Published: New York, NY : Business Expert Press, 2019.
Edition: Second edition.
Series: Digital and social media marketing and advertising collection.
Subjects:
internetový marketing
internetová reklama
sociální média
Internet marketing
Internet advertising
social media
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781948976794
9781948976787
Physical Description: 1 online zdroj : ilustrace.

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Table of contents

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100 1 |a Moriuchi, Emi,  |e author. 
245 1 0 |a Social media marketing :  |b strategies in utilizing consumer-generated content /  |c Emi Moriuchi. 
246 3 0 |a Strategies in utilizing consumer-generated content 
250 |a Second edition. 
264 1 |a New York, NY :  |b Business Expert Press,  |c 2019. 
300 |a 1 online zdroj :  |b ilustrace. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Digital and social media marketing and advertising collection 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.- Resumé vydavatel 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a internetový marketing  |2 czenas  |7 ph137251 
650 0 7 |a internetová reklama  |2 czenas  |7 ph137256 
650 0 7 |a sociální média  |2 czenas  |7 ph634112 
650 0 9 |a Internet marketing  |2 eczenas 
650 0 9 |a Internet advertising  |2 eczenas 
650 0 9 |a social media  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a monographs  |2 eczenas 
830 0 |a Digital and social media marketing and advertising collection. 
856 4 0 |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2097129&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 
993 |x NEPOSILAT  |y EIZ 

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