Social media marketing : strategies in utilizing consumer-generated content

The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addit...

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Bibliographic Details
Main Author: Moriuchi, Emi, (Author)
Format: eBook
Language: English
Published: New York, NY : Business Expert Press, 2019.
Edition: Second edition.
Series: Digital and social media marketing and advertising collection.
Subjects:
internetový marketing
internetová reklama
sociální média
Internet marketing
Internet advertising
social media
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781948976794
9781948976787
Physical Description: 1 online zdroj : ilustrace.

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Summary: The author explains why it is even more important today that brands need consumer voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.- Resumé vydavatel
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781948976794
9781948976787
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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