Social media marketing : emerging concepts and applications

• Other Authors: Heggde, Githa, (Editor), Shainesh, G., (Editor)
• Format: eBook
• Language: English
• Published: Singapore : Palgrave Macmillan, [2018]
• Subjects: internetový marketing > ekonomické aspekty; sociální média; Internet marketing; social media > economic aspects; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9789811053238; 9789811053221
• Physical Description: 1 online zdroj : ilustrace

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are stil...