Innovation management : effective strategy and implementation

The 3rd edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and u...

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Bibliographic Details
Main Authors: Goffin, Keith, 1956- (Author), Mitchell, Rick, 1943- (Author)
Format: Book
Language: English
Published: London : Macmillan International : Red Globe Press, 2017
Edition: Third edition
Subjects:
organizační změna
strategický management
podnikový management
management inovací
organizational change
strategic planning
industrial management
innovation management
monografie
učebnice vysokých škol
monographs
textbooks
ISBN: 978-1-137-37343-4
Physical Description: xxxi, 413 stran : ilustrace ; 24 cm

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Table of contents

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008 190408s2017 xxka e p 001 0 eng d
999 |c 95214  |d 95214 
020 |a 978-1-137-37343-4  |q (brožováno) 
040 |a BOD022  |b cze  |d CBD007  |d ZLD002  |e rda 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
072 7 |a 37.09  |x Organizace výuky a vzdělávání  |2 Konspekt  |9 22 
080 |a 005.591.4  |2 MRF 
080 |a 005.21  |2 MRF 
080 |a 658  |2 MRF 
080 |a 005.342  |2 MRF 
080 |a (048.8)  |2 MRF 
080 |a (075.8)  |2 MRF 
100 1 |a Goffin, Keith,  |d 1956-  |7 utb2009546573  |4 aut 
245 1 0 |a Innovation management :  |b effective strategy and implementation /  |c Keith Goffin and Rick Mitchell 
250 |a Third edition 
264 1 |a London :  |b Macmillan International :  |b Red Globe Press,  |c 2017 
300 |a xxxi, 413 stran :  |b ilustrace ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a bez média  |b n  |2 rdamedia 
338 |a svazek  |b nc  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy a rejstřík 
520 2 |a The 3rd edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike 
650 0 7 |a organizační změna  |7 ph115604  |2 czenas 
650 0 7 |a strategický management  |7 ph116291  |2 czenas 
650 0 7 |a podnikový management  |7 ph115763  |2 czenas 
650 0 7 |a management inovací  |7 ph137812  |2 czenas 
650 0 9 |a organizational change  |2 eczenas 
650 0 9 |a strategic planning  |2 eczenas 
650 0 9 |a industrial management  |2 eczenas 
650 0 9 |a innovation management  |2 eczenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 7 |a učebnice vysokých škol  |7 fd133772  |2 czenas 
655 9 |a monographs  |2 eczenas 
655 9 |a textbooks  |2 eczenas 
700 1 |a Mitchell, Rick,  |d 1943-  |7 utb2009546574  |4 aut 
910 |a ZLD002 
942 |2 udc 
992 |a BK  |b SK 
952 |0 0  |1 0  |4 0  |6 005GOFFINK  |7 0  |8 BOOK  |9 154690  |a UTBZL  |b UTBZL  |c 005  |d 2020-03-10  |o 005/GOFFIN,K.  |p 420010182485  |r 2020-03-10  |v 1020.00  |w 2020-03-10  |x N: nákup;  |y 01 

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