Innovation management : effective strategy and implementation
The 3rd edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and u...
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
London :
Macmillan International : Red Globe Press,
2017
|
| Edition | Third edition |
| Subjects | |
| ISBN | 978-1-137-37343-4 |
| Physical Description | xxxi, 413 stran : ilustrace ; 24 cm |
Cover
| LEADER | 00000aam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 95214 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20200414154845.0 | ||
| 007 | ta | ||
| 008 | 190408s2017 xxka e p 001 0 eng d | ||
| 952 | |0 0 |1 0 |4 0 |6 005GOFFINK |7 0 |8 BOOK |9 154690 |a UTBZL |b UTBZL |c 005 |d 2020-03-10 |l 0 |o 005/GOFFIN,K. |p 420010182485 |r 2020-03-10 00:00:00 |v 1020.00 |w 2020-03-10 |x N: nákup; |y 01 | ||
| 999 | |c 95214 |d 95214 | ||
| 020 | |a 978-1-137-37343-4 |q (brožováno) | ||
| 040 | |a BOD022 |b cze |d CBD007 |d ZLD002 |e rda | ||
| 072 | 7 | |a 005 |x Management. Řízení |2 Konspekt |9 4 | |
| 072 | 7 | |a 37.09 |x Organizace výuky a vzdělávání |2 Konspekt |9 22 | |
| 080 | |a 005.591.4 |2 MRF | ||
| 080 | |a 005.21 |2 MRF | ||
| 080 | |a 658 |2 MRF | ||
| 080 | |a 005.342 |2 MRF | ||
| 080 | |a (048.8) |2 MRF | ||
| 080 | |a (075.8) |2 MRF | ||
| 100 | 1 | |a Goffin, Keith, |d 1956- |7 utb2009546573 |4 aut | |
| 245 | 1 | 0 | |a Innovation management : |b effective strategy and implementation / |c Keith Goffin and Rick Mitchell |
| 250 | |a Third edition | ||
| 264 | 1 | |a London : |b Macmillan International : |b Red Globe Press, |c 2017 | |
| 300 | |a xxxi, 413 stran : |b ilustrace ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 520 | 2 | |a The 3rd edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike | |
| 650 | 0 | 7 | |a organizační změna |7 ph115604 |2 czenas |
| 650 | 0 | 7 | |a strategický management |7 ph116291 |2 czenas |
| 650 | 0 | 7 | |a podnikový management |7 ph115763 |2 czenas |
| 650 | 0 | 7 | |a management inovací |7 ph137812 |2 czenas |
| 650 | 0 | 9 | |a organizational change |2 eczenas |
| 650 | 0 | 9 | |a strategic planning |2 eczenas |
| 650 | 0 | 9 | |a industrial management |2 eczenas |
| 650 | 0 | 9 | |a innovation management |2 eczenas |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 7 | |a učebnice vysokých škol |7 fd133772 |2 czenas | |
| 655 | 9 | |a monographs |2 eczenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
| 700 | 1 | |a Mitchell, Rick, |d 1943- |7 utb2009546574 |4 aut | |
| 910 | |a ZLD002 | ||
| 942 | |2 udc | ||
| 992 | |a BK |b SK | ||