Innovation management : effective strategy and implementation

• Main Authors: Goffin, Keith, 1956- (Author), Mitchell, Rick, 1943- (Author)
• Format: Book
• Language: English
• Published: London : Macmillan International : Red Globe Press, 2017
• Edition: Third edition
• Subjects: organizační změna; strategický management; podnikový management; management inovací; organizational change; strategic planning; industrial management; innovation management; monografie; učebnice vysokých škol; monographs; textbooks
• ISBN: 978-1-137-37343-4
• Physical Description: xxxi, 413 stran : ilustrace ; 24 cm

The 3rd edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike