Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth

• Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
• Format: Book
• Language: English
• Published: New York ; Boston : Hachette Books, 2017
• Edition: First edition
• Subjects: segmentace trhu; marketingový management; konkurenceschopnost; strategický management; inovace; market segmentation; marketing management; competitiveness; strategic planning; innovations; příručky; handbooks and manuals
• ISBN: 978-0-316-31404-6
• Physical Description: xi, 322 stran : ilustrace ; 24 cm

Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Reneé Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue o...