Analyzing music in advertising : television commercials and consumer choice

• Main Author: Graakjær, Nicolai (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2018
• Subjects: reklama a propagace; televizní reklama; psychologie hudby; spotřebitelské chování; advertising; television advertising; music psychology; consumer behavior; monografie; monographs
• ISBN: 978-1-138-61681-3
• Physical Description: 172 stran ; 23 cm