Marketing : real people, real decisions

• Main Authors: Solomon, Michael R., 1956- (Author), Marshall, Greg W. (Author), Stuart, Elnora W. (Author), Barnes, Bradley R. (Author), Mitchell, Vincent, W. (Author), Tabrizi, Wendy (Author)
• Format: Book
• Language: English
• Published: Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, 2019
• Edition: Third european edition
• Subjects: marketing; marketingový management; marketing management; učebnice; textbooks
• ISBN: 9781292227191
• Physical Description: xxvii, 586 stran : ilustrace ; 27 cm