Integrated advertising, promotion, and marketing communications
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan :
Pearson,
[2018]
|
| Edition | Eight edition |
| Series | Global edition
|
| Subjects | |
| ISBN | 9781292222691 1-292-22269-7 |
| Physical Description | 508 stran : ilustrace ; 28 cm |
Cover
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| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a 659.1 |2 MRF | ||
| 080 | |a 658.8:316.77 |2 MRF | ||
| 080 | |a (035) |2 MRF | ||
| 100 | 1 | |a Clow, Kenneth E. |7 mzk2006337056 |4 aut | |
| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications / |c Kenneth E. Clow, Donald Baack |
| 250 | |a Eight edition | ||
| 264 | 1 | |a Harlow ; |a London ; |a New York ; |a Boston ; |a San Francisco ; |a Toronto ; |a Sydney ; |a Dubai ; |a Singapore ; |a Hong Kong ; |a Tokyo ; |a Seoul ; |a Taipei ; |a New Delhi ; |a Cape Town ; |a Sao Paulo ; |a Mexico City ; |a Madrid ; |a Amsterdam ; |a Munich ; |a Paris ; |a Milan : |b Pearson, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 508 stran : |b ilustrace ; |c 28 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 490 | 1 | |a Global edition | |
| 504 | |a Obsahuje bibliografii a rejstříky | ||
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 700 | 1 | |a Baack, Donald |7 mzk2006337057 |4 aut | |
| 830 | 0 | |a Global edition | |
| 910 | |a ZLD002 | ||
| 942 | |2 udc | ||
| 992 | |a BK |b SK | ||