Integrated advertising, promotion, and marketing communications

• Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
• Format: Book
• Language: English
• Published: Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2018]
• Edition: Eight edition
• Series: Global edition
• Subjects: reklama a propagace; marketingová komunikace; advertising; communication in marketing; příručky; handbooks, manuals, etc
• ISBN: 9781292222691; 1-292-22269-7
• Physical Description: 508 stran : ilustrace ; 28 cm