Integrated advertising, promotion, and marketing communications

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Bibliographic Details
Main Authors Clow, Kenneth E. (Author), Baack, Donald (Author)
Format Book
LanguageEnglish
Published Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2018]
EditionEight edition
SeriesGlobal edition
Subjects
reklama a propagace
marketingová komunikace
advertising
communication in marketing
příručky
handbooks, manuals, etc
ISBN9781292222691
1-292-22269-7
Physical Description508 stran : ilustrace ; 28 cm

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TOC from ObalkyKnih.cz
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Bibliography:Obsahuje bibliografii a rejstříky
ISBN:9781292222691
1-292-22269-7
Physical Description:508 stran : ilustrace ; 28 cm

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