Social marketing : behavior change for social good

• Main Authors: Lee, Nancy, 1932- (Author), Kotler, Philip, 1931- (Author)
• Format: Book
• Language: English
• Published: Los Angeles : London : New Delhi : Singapore : Washington DC : Melbourne ; SAGE, [2020]
• Edition: Sixth Edition
• Series: International Student Edition
• Subjects: sociální marketing; sociální reklama; lidské chování; social marketing; social advertising; human behavior; sociální programy; učebnice; textbooks
• ISBN: 978-1-5443-7186-3
• Physical Description: xxiii, 486 stran, A-12, B-17, C-13, D-10, E-10, F-6, G-2, R-25, I-24 : ilustrace ; 24 cm