Social marketing : behavior change for social good

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Bibliographic Details
Main Authors: Lee, Nancy, 1932- (Author), Kotler, Philip, 1931- (Author)
Format: Book
Language: English
Published: Los Angeles : London : New Delhi : Singapore : Washington DC : Melbourne ; SAGE, [2020]
Edition: Sixth Edition
Series: International Student Edition
Subjects:
ISBN: 978-1-5443-7186-3
Physical Description: xxiii, 486 stran, A-12, B-17, C-13, D-10, E-10, F-6, G-2, R-25, I-24 : ilustrace ; 24 cm

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Bibliography: Obsahuje bibliografické odkazy a rejstřík
ISBN: 978-1-5443-7186-3