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Customer relationship management : concept, strategy, and tools

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Bibliographic Details
Main Authors:	Kumar, V., 1957- (Author), Reinartz, Werner J., 1963- (Author)
Format:	Book
Language:	English
Published:	Berlin : Springer, [2018]
Edition:	Third edition
Series:	Springer texts in business and economics
Subjects:	řízení vztahů se zákazníky customer relationship management monografie monographs
ISBN:	9783662553800
Physical Description:	xxv, 411 stran : ilustrace ; 26 cm


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