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|a Kumar, V.,
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|a Customer relationship management :
|b concept, strategy, and tools /
|c V. Kumar, Werner Reinartz
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| 250 |
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|a Third edition
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| 264 |
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1 |
|a Berlin :
|b Springer,
|c [2018]
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| 264 |
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4 |
|c ©2018
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| 300 |
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|a xxv, 411 stran :
|b ilustrace ;
|c 26 cm
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| 336 |
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|a text
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|a Obsahuje bibliografie a rejstřík
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|a řízení vztahů se zákazníky
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|a customer relationship management
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| 655 |
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|a monografie
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|a monographs
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|a Reinartz, Werner J.,
|d 1963-
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