Customer relationship management : concept, strategy, and tools

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Bibliographic Details
Main Authors Kumar, V., 1957- (Author), Reinartz, Werner J., 1963- (Author)
Format Book
LanguageEnglish
Published Berlin : Springer, [2018]
EditionThird edition
SeriesSpringer texts in business and economics
Subjects
řízení vztahů se zákazníky
customer relationship management
monografie
monographs
ISBN9783662553800
Physical Descriptionxxv, 411 stran : ilustrace ; 26 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9783662553800
Physical Description:xxv, 411 stran : ilustrace ; 26 cm

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