Customer relationship management : concept, strategy, and tools

• Main Authors: Kumar, V., 1957- (Author), Reinartz, Werner J., 1963- (Author)
• Format: Book
• Language: English
• Published: Berlin : Springer, [2018]
• Edition: Third edition
• Series: Springer texts in business and economics
• Subjects: řízení vztahů se zákazníky; customer relationship management; monografie; monographs
• ISBN: 9783662553800
• Physical Description: xxv, 411 stran : ilustrace ; 26 cm