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Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors:	Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format:	Book
Language:	English
Published:	New York, NY : McGraw-Hill Education, [2018]
Edition:	11e
Subjects:	reklama a propagace marketingová komunikace advertising communication in marketing příručky handbooks, manuals, etc
ISBN:	978-1-259-54814-7
Physical Description:	xli, 764 stran : barevné ilustrace ; 29 cm


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245	1	0	\|a Advertising and promotion : \|b an integrated marketing communications perspective / \|c George E. Belch & Michael A. Belch
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