Advertising and promotion : an integrated marketing communications perspective

• Main Authors: Belch, George E. 1951- (Author), Belch, Michael A. (Author)
• Format: Book
• Language: English
• Published: New York, NY : McGraw-Hill Education, [2018]
• Edition: 11e
• Subjects: reklama a propagace; marketingová komunikace; advertising; communication in marketing; příručky; handbooks, manuals, etc
• ISBN: 978-1-259-54814-7
• Physical Description: xli, 764 stran : barevné ilustrace ; 29 cm
• Item Description: Terminologický slovník