Strategic marketing management

• Main Author: Chernev, Alexander (Author)
• Other Authors: Kotler, Philip, 1931- (Author of introduction, etc.)
• Format: Book
• Language: English
• Published: [Chicago] : Cerebellum Press, 2018
• Edition: Ninth edition
• Subjects: marketingový management; strategický marketing; marketing management; strategic marketing
• ISBN: 9781936572502
• Physical Description: viii, 287 stran : ilustrace (některé barevné) ; 24 cm