Long-term impact of marketing : a compendium

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Bibliographic Details
Main Author Hanssens, Dominique M. (Author)
Format Book
LanguageEnglish
Published New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokkyo : World Scientific, [2018]
Subjects
marketing
strategický marketing
evaluace
ekonomická analýza
strategic marketing
evaluation
economic analysis
sborníky
papers by one author
ISBN9789813229792
Physical Descriptionxxii, 633 stran : ilustrace ; 24 cm

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Bibliography:Obsahuje bibliografie a bibliografické odkazy
ISBN:9789813229792
Physical Description:xxii, 633 stran : ilustrace ; 24 cm

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