Long-term impact of marketing : a compendium

• Main Author: Hanssens, Dominique M. (Author)
• Format: Book
• Language: English
• Published: New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokkyo : World Scientific, [2018]
• Subjects: marketing; strategický marketing; evaluace; ekonomická analýza; strategic marketing; evaluation; economic analysis; sborníky; papers by one author
• ISBN: 9789813229792
• Physical Description: xxii, 633 stran : ilustrace ; 24 cm