Persuasion in public discourse : cognitive and functional perspectives

"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...

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Bibliographic Details
Other Authors: Pelclová, Jana (Editor), Lu, Wei-lun, 1977- (Editor)
Format: Book
Language: English
Published: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]
Series: Discourse approaches to politics, society and culture
Subjects:
persuaze
diskurzivní analýza
persuasion
discourse analysis
sborníky
papers of several authors
ISBN: 9789027201386
Physical Description: vi, 334 stran : ilustrace ; 25 cm

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Table of contents

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245 0 0 |a Persuasion in public discourse :  |b cognitive and functional perspectives /  |c edited by Jana Pelclová and Wei-lun Lu 
264 1 |a Amsterdam ;  |a Philadelphia :  |b John Benjamins Publishing Company,  |c [2018] 
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520 |a "This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"--Resumé vydavatele 
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