What's your business? : corporate design strategy concepts and processes

What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creatio...

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Bibliographic Details
Main Author: Tomlins, Claire T.
Format: eBook
Language: English
Published: London : Routledge, ©2016
Subjects:
podnikání
identita organizace
image organizace
WWW stránky
strategický management
business
corporate identity
corporate image
web pages
strategic planning
monografie
elektronické knihy
monographs
electronic books
ISBN: 9781134762040
9781472417466
Physical Description: 1 online zdroj

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Table of contents

LEADER 02993cam a2200601 i 4500
001 92247
003 CZ ZlUTB
005 20201211164355.0
006 m o d
007 cr |n
008 140812s2014 enk fo 001 0 eng d
999 |c 92247  |d 92247 
020 |a 9781134762040  |q (electronic bk.) 
020 |z 9781472417466 
035 |a (OCoLC)886539877  |z (OCoLC)887504762  |z (OCoLC)961544194  |z (OCoLC)962557784 
040 |a N$T  |b eng  |e rda  |e pn  |c N$T  |d E7B  |d YDXCP  |d CDX  |d IDEBK  |d OCLCQ  |d OCLCF  |d EBLCP  |d DEBSZ  |d OCLCQ  |d AZK  |d CNNLC  |d OCLCQ  |d CVM  |d OCLCQ  |d YDX 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
080 |a 658.114  |2 MRF 
080 |a 005.336  |2 MRF 
080 |a 005.336.6  |2 MRF 
080 |a 004.738.1  |2 MRF 
080 |a 005.21  |2 MRF 
080 |a (048.8)  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
100 1 |a Tomlins, Claire T. 
245 1 0 |a What's your business? :  |b corporate design strategy concepts and processes /  |c by Claire T. Tomlins. 
260 |a London :  |b Routledge,  |c ©2016 
300 |a 1 online zdroj 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design. By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an ident.- Resumé vydavatele 
590 |a Taylor & Francis  |b Taylor & Francis All eBooks 
650 0 7 |a podnikání  |7 ph115766  |2 czenas 
650 0 7 |a identita organizace  |7 ph180949  |2 czenas 
650 0 7 |a image organizace  |7 ph135339  |2 czenas 
650 0 7 |a WWW stránky  |7 ph117163  |2 czenas 
650 0 7 |a strategický management  |7 ph116291  |2 czenas 
650 0 9 |a business  |2 eczenas 
650 0 9 |a corporate identity  |2 eczenas 
650 0 9 |a corporate image  |2 eczenas 
650 0 9 |a web pages  |2 eczenas 
650 0 9 |a strategic planning  |2 eczenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a monographs  |2 eczenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |a Tomlins, Claire T.  |t What's your business?  |z 9781472417466  |w (DLC) 2014000114  |w (OCoLC)866617635 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781315547381  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c TAYLOR 

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