What's your business? : corporate design strategy concepts and processes

• Main Author: Tomlins, Claire T.
• Format: eBook
• Language: English
• Published: London : Routledge, ©2016
• Subjects: podnikání; identita organizace; image organizace; WWW stránky; strategický management; business; corporate identity; corporate image; web pages; strategic planning; monografie; elektronické knihy; monographs; electronic books
• ISBN: 9781134762040; 9781472417466
• Physical Description: 1 online zdroj
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design. By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an ident.- Resumé vydavatele