Graphic design discourse : evolving theories, ideologies, and processes of visual communication

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicat...

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Bibliographic Details
Other Authors: Kim, Henry Hongmin, (Editor), Geissbühler, Steff, 1942- (writer of foreword.)
Format: eBook
Language: English
Published: Hudson, NY : Princeton Architectural Press, [2017]
Subjects:
vizuální komunikace > metodologie
grafický design > metodologie > metodologie
graphic design > methodology
visual communication > methodology
papers of several authors
sborníky
elektronické knihy
electronic books
ISBN: 9781616896720
9781616896393
Physical Description: 1 online zdroj (456 stran) : ilustrace

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245 0 0 |a Graphic design discourse :  |b evolving theories, ideologies, and processes of visual communication /  |c edited by Henry Hongmin Kim ; foreword by Steff Geissbühler. 
264 1 |a Hudson, NY :  |b Princeton Architectural Press,  |c [2017] 
264 4 |c ©2018 
300 |a 1 online zdroj (456 stran) :  |b ilustrace 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.- Resumé vydavatel 
588 0 |a Print version record. 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a vizuální komunikace  |7 ph116581  |x metodologie  |2 czenas 
650 0 7 |a grafický design  |7 ph116550  |x metodologie  |x metodologie  |2 czenas 
650 0 9 |a graphic design  |x methodology  |2 eczenas 
650 0 9 |a visual communication  |x methodology  |2 eczenas 
651 9 |a papers of several authors  |2 eczenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Kim, Henry Hongmin,  |e editor. 
700 1 |a Geissbühler, Steff,  |d 1942-  |e writer of foreword. 
776 0 8 |i Print version:  |t Graphic design discourse.  |d New York : Princeton Architectural Press, 2018  |z 9781616895587  |w (DLC) 2017020104  |w (OCoLC)984743305 
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942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 
993 |x NEPOSILAT  |y EIZ 

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