Participation marketing : unleashing employees to participate and become brand storytellers
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when emplo...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London ; New York, NY :
Kogan Page,
2018.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780749482114 9780749482107 |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |a Brito, Michael, |e author. | |
| 245 | 1 | 0 | |a Participation marketing : |b unleashing employees to participate and become brand storytellers / |c Michael Brito. |
| 264 | 1 | |a London ; |a New York, NY : |b Kogan Page, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online zdroj | ||
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| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 520 | |a Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.- Resumé vydavatel | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on April 03, 2018). | |
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| 650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
| 650 | 0 | 9 | |a employee motivation |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 650 | 0 | 9 | |a corporate culture |2 eczenas |
| 650 | 0 | 9 | |a employees |2 eczenas |
| 650 | 0 | 9 | |a brand management |2 eczenas |
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| 655 | 9 | |a monographs |2 eczenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Brito, Michael. |t Participation marketing. |d London ; New York : Kogan Page, 2018 |z 9780749482107 |w (DLC) 2017035778 |
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