Tourism marketing : a strategic approach

"Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considifers overall infrastructure, socioeconomic conditions, and modifern tou...

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Bibliographic Details
Other Authors: Ray, Nilanjan, 1984- (Editor), Das, Dilip Kumar, 1974- (Editor), Kumar, Raj, 1959- (Editor)
Format: eBook
Language: English
Published: Toronto ; Waretown, NJ : Apple Academic Press, 2017.
Subjects:
marketing cestovního ruchu
tourism marketing
sborníky
elektronické knihy
papers of several authors
electronic books
ISBN: 9781315341644
9781771884709
Physical Description: 1 online zdroj.

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Table of contents

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003 CZ ZlUTB
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006 m o d
007 cr |n
008 170316s2017 nju fo 001 0 eng
999 |c 92182  |d 92182 
020 |a 9781315341644  |q (ebook) 
020 |z 9781771884709 
035 |a (OCoLC)976424070  |z (OCoLC)1003492970 
040 |a DLC  |b eng  |e rda  |c DLC  |d OCLCF  |d N$T  |d YDX  |d IDEBK  |d CUS  |d OL  |d OCLCO 
072 7 |a 338.3/.4  |x Hospodářská a výrobní odvětví  |2 Konspekt  |9 4 
080 |a 338.487:658.8  |2 MRF 
080 |a (082)  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
245 0 0 |a Tourism marketing :  |b a strategic approach /  |c editors, Nilanjan Ray, PhD, Dilip Kumar Das, PhD, Raj Kumar, PhD. 
263 |a 1705 
264 1 |a Toronto ;  |a Waretown, NJ :  |b Apple Academic Press,  |c 2017. 
300 |a 1 online zdroj. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a "Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considifers overall infrastructure, socioeconomic conditions, and modifern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more."- Resumé vydavatel 
588 |a Description based on print version record and CIP data provided by publisher; resource not viewed. 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a marketing cestovního ruchu  |7 ph572637  |2 czenas 
650 0 9 |a tourism marketing  |2 eczenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a papers of several authors  |2 eczenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Ray, Nilanjan,  |d 1984-  |e editor. 
700 1 |a Das, Dilip Kumar,  |d 1974-  |e editor. 
700 1 |a Kumar, Raj,  |d 1959-  |e editor. 
776 0 8 |i Print version:  |t Tourism marketing  |d Toronto ; Waretown, NJ : Apple Academic Press Toronto, 2017  |z 9781771884709  |w (DLC) 2017009997 
856 4 0 |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1588768&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 

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