Tourism marketing : a strategic approach

"Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considifers overall infrastructure, socioeconomic conditions, and modifern tou...

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Bibliographic Details
Other Authors: Ray, Nilanjan, 1984- (Editor), Das, Dilip Kumar, 1974- (Editor), Kumar, Raj, 1959- (Editor)
Format: eBook
Language: English
Published: Toronto ; Waretown, NJ : Apple Academic Press, 2017.
Subjects:
marketing cestovního ruchu
tourism marketing
sborníky
elektronické knihy
papers of several authors
electronic books
ISBN: 9781315341644
9781771884709
Physical Description: 1 online zdroj.

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Summary: "Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considifers overall infrastructure, socioeconomic conditions, and modifern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more."- Resumé vydavatel
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781315341644
9781771884709
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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