Hospitality marketing

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to...

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Bibliographic Details
Main Authors: Bowie, David, (Author), Buttle, Francis, (Author), Brookes, Maureen, (Author), Mariussen, Anastasia, (Author)
Format: eBook
Language: English
Published: London : Routledge, Taylor & Francis Group, 2017.
Edition: Third edition.
Subjects:
hotelnictví
pohostinství
marketing
cestovní ruch
hotel-keeping
catering trade
tourism
učebnice
elektronické knihy
textbooks
electronic books
ISBN: 9781317403494
Physical Description: 1 online zdroj : ilustrace

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Table of contents

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001 92173
003 CZ ZlUTB
005 20201211200329.0
006 m o d
007 cr |n
008 161007s2017 enka eop 001 0 eng d
999 |c 92173  |d 92173 
020 |a 9781317403494  |q (ebook) 
035 |a (OCoLC)960040914 
040 |a IDEBK  |b eng  |e pn  |c IDEBK  |d N$T  |d OCLCO  |d COO  |d OCLCO  |d OCLCF  |d OCLCQ  |d IDEBK  |d OCLCQ  |d Z5A  |d OCLCQ  |d OCLCA  |d OCLCQ 
072 7 |a 640.4  |x Hotelnictví. Stravování  |2 Konspekt  |9 19 
072 7 |a 37.016  |x Učební osnovy. Vyučovací předměty. Učebnice  |2 Konspekt  |9 22 
080 |a 640.4  |2 MRF 
080 |a 658.8  |2 MRF 
080 |a 338.48  |2 MRF 
080 |a (075)  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
100 1 |a Bowie, David,  |e author. 
245 1 0 |a Hospitality marketing /  |c David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen. 
250 |a Third edition. 
260 |a London :  |b Routledge, Taylor & Francis Group,  |c 2017. 
300 |a 1 online zdroj :  |b ilustrace 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.- Resumé vydavatele 
588 0 |a Print version record. 
590 |a eBooks on EBSCOhost  |b All EBSCO eBooks 
650 0 7 |a hotelnictví  |7 ph120832  |2 czenas 
650 0 7 |a pohostinství  |7 ph115776  |2 czenas 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 7 |a cestovní ruch  |7 ph119113  |2 czenas 
650 0 9 |a hotel-keeping  |2 eczenas 
650 0 9 |a catering trade  |2 eczenas 
650 0 9 |a marketing  |2 eczenas 
650 0 9 |a tourism  |2 eczenas 
655 7 |a učebnice  |7 fd133770  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a textbooks  |2 eczenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Buttle, Francis,  |e author. 
700 1 |a Brookes, Maureen,  |e author. 
700 1 |a Mariussen, Anastasia,  |e author. 
856 4 0 |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1365423&authtype=ip,shib&custid=s3936755  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EBSCO 

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