Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support
"The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 cas...
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Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Cheltenham ; Northampton :
Edward Elgar Publishing,
[2018]
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Subjects: | |
ISBN: | 9781784716745 |
Physical Description: | xxvi, 688 stran : ilustrace ; 24 cm |
Status In house loan |
Description Location |
Study room - 3rd floor | Call Number | 339.138/HANDBOOK |
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Status | Description | Location | Call Number | |
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In house loan | Study room - 3rd floor | 339.138/HANDBOOK |