Advanced marketing management : principles, skills and tools

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Bibliographic Details
Main Authors: Dimitriadis, Nikolaos (Author), Dimitriadis, Neda Jovanovic (Author), Ney, Jillian (Author)
Format: Book
Language: English
Published: London ; New York ; New Delhi : Kogan Page, 2019
Subjects:
marketing > psychologické aspekty
marketingový management
neuromarketing
rozhodování
marketing > psychological aspects
marketing management
decision making
příručky
handbooks and manuals
ISBN: 9780749480370
978-0-7494-8038-7
Physical Description: xxvii, 283 stran ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/DIMITRIADIS,N.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/DIMITRIADIS,N.

Status Description Location Call Number
30 days Open access collection 339.138/DIMITRIADIS,N.
In house loan Study room - 3rd floor 339.138/DIMITRIADIS,N.

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