No business is an island : making sense of the interactive business world

• Other Authors: Håkansson, Håkan, 1947- (Editor), Snehota, Ivan, (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
• Subjects: podnikatelské sítě; strategické aliance; obchodní komunikace; business networks; strategic alliances (business); communication in business; sborníky; elektronické knihy; papers of several authors; electronic books
• ISBN: 9781787145498
• Physical Description: 1 online zdroj (xii, 353 stran)

The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to hand...