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|x Hospodářská a výrobní odvětví
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|x Učební osnovy. Vyučovací předměty. Učebnice
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
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1 |
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|a Marketing for hospitality and tourism /
|c Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu
|
| 250 |
|
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|a Seventh edition
|
| 250 |
|
|
|a Global edition
|
| 264 |
|
1 |
|a Harlow :
|b Pearson Education Limited,
|c [2017]
|
| 264 |
|
4 |
|c ©2017
|
| 300 |
|
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|a 680 stran :
|b ilustrace ;
|c 28 cm
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|a Terminologický slovník
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|a Obsahuje bibliografické odkazy a rejstřík
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|a cestovní ruch
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| 650 |
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|a marketing destinací
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|
| 650 |
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|a management cestovního ruchu
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| 650 |
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|a marketingová komunikace
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| 650 |
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|a pohostinství
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|a pohostinská zařízení
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|a marketingový management
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|a marketing cestovního ruchu
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| 650 |
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|a tourism
|2 eczenas
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| 650 |
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|a destination marketing
|2 eczenas
|
| 650 |
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9 |
|a tourism management
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a catering trade
|2 eczenas
|
| 650 |
0 |
9 |
|a catering facilities
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing management
|2 eczenas
|
| 650 |
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9 |
|a tourism marketing
|2 eczenas
|
| 655 |
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|a učebnice
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| 655 |
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|a případové studie
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|a textbooks
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| 655 |
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9 |
|a case studies
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| 700 |
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|a Bowen, John T.
|7 utb2010557614
|4 aut
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| 700 |
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|a Makens, James C.
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|a Baloglu, Seyhmus
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