Marketing for hospitality and tourism

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Makens, James C. (Author), Baloglu, Seyhmus (Author)
Format: Book
Language: English
Published: Harlow : Pearson Education Limited, [2017]
Edition: Seventh edition
ISBN: 9781292156156 1-292-15615-5
Physical Description: 680 stran : ilustrace ; 28 cm


Table of contents

Item Description: Terminologický slovník
Bibliography: Obsahuje bibliografické odkazy a rejstřík
ISBN: 9781292156156 1-292-15615-5