Marketing for hospitality and tourism

• Main Authors: Kotler, Philip, 1931- (Author), Bowen, John T. (Author), Makens, James C. (Author), Baloglu, Seyhmus (Author)
• Format: Book
• Language: English
• Published: Harlow : Pearson Education Limited, [2017]
• Edition: Seventh edition
• Subjects: cestovní ruch; marketing destinací; management cestovního ruchu; marketingová komunikace; pohostinství; pohostinská zařízení; marketingový management; marketing cestovního ruchu; tourism; destination marketing; tourism management; communication in marketing; catering trade; catering facilities; marketing management; tourism marketing; učebnice; případové studie; textbooks; case studies
• ISBN: 9781292156156 1-292-15615-5
• Physical Description: 680 stran : ilustrace ; 28 cm
• Item Description: Terminologický slovník