Product innovation in the global fashion industry

• Other Authors: Jin, Byoungho (Editor), Cedrola, Elena, 1965- (Editor)
• Format: Book
• Language: English
• Published: New York : Palgrave Macmillan, [2018]
• Series: Palgrave pivot; Palgrave studies in practice: global fashion brand management
• Subjects: obchodní značky; řízení značky; móda; marketing; inovace; produktový management; brand name products; brand management; fashion; innovations; product management; případové studie; case studies
• ISBN: 9781137523488; 978-1-137-52349-5
• Physical Description: xix, 145 stran : ilustrace ; 22 cm