Qualitative consumer research

• Other Authors: Belk, Russell W. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
• Series: Review of marketing research, v. 14
• Subjects: spotřebitelé; kvalitativní výzkum; marketing; consumers; qualitative research; sborníky; elektronické knihy; papers of several authors; electronic books
• ISBN: 9781787144910
• ISSN: 1548-6435 ;
• Physical Description: 1 online zdroj (270 stran).

In spite of, and because of, the attention recently paid to big data and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the ov...