The executive's guide to enterprise social media strategy : how social networks are radically transforming your business

• Main Author: Thomas, David B., 1952-
• Other Authors: Barlow, Mike
• Format: Electronic eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, ©2011.
• Series: Wiley and SAS business series.
• Subjects: podniky; počítačové sítě; strategický management; sociální média > ekonomické aspekty; internetové sociální sítě > ekonomické aspekty; business enterprises; computer networks; strategic planning; social media > economic aspects; Internet social networks > economic aspects; monografie; elektronické knihy; monographs; electronic books
• ISBN: 9781119200796
• Physical Description: 1 online zdroj (204 stran).
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

"Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights"- Resumé vydavatel