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|a 2018014057
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|a 9781351662079
|q (ebook)
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|a (OCoLC)1029772908
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|a DLC
|b eng
|e rda
|c DLC
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|a pcc
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.4
|2 MRF
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|a 316.77:159.931
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|a (0.034.2:08)
|2 MRF
|
| 100 |
1 |
|
|a Collister, Simon,
|e author.
|
| 245 |
1 |
0 |
|a Visual public relations :
|b strategic communication beyond text /
|c Simon Collister and Sarah Roberts-Bowman.
|
| 250 |
|
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|a 1 edition.
|
| 263 |
|
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|a 1804
|
| 264 |
|
1 |
|a New York :
|b Routledge,
|c 2018.
|
| 300 |
|
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|a 1 online zdroj
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a počítač
|b c
|2 rdamedia
|
| 338 |
|
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|a online zdroj
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a index.
|
| 506 |
|
|
|a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
|
| 588 |
0 |
|
|a Print version record and CIP data provided by publisher; resource not viewed.
|
| 590 |
|
|
|a Taylor & Francis
|b Taylor & Francis All eBooks
|
| 650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
| 650 |
0 |
7 |
|a vizuální komunikace
|7 ph116581
|2 czenas
|
| 650 |
0 |
7 |
|a strategický management
|7 ph116291
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
9 |
|a public relations
|2 eczenas
|
| 650 |
0 |
9 |
|a visual communication
|2 eczenas
|
| 650 |
0 |
9 |
|a strategic planning
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
7 |
|a elektronické knihy
|7 fd186907
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 655 |
|
9 |
|a electronic books
|2 eczenas
|
| 700 |
1 |
|
|a Roberts-Bowman, Sarah,
|d 1965-
|e author.
|
| 776 |
0 |
8 |
|i Print version:
|a Collister, Simon.
|t Visual public relations.
|b 1 Edition.
|d New York : Routledge, 2018
|z 9781138064669
|w (DLC) 2017060126
|
| 856 |
4 |
0 |
|u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/e/9781351662079
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|x NEPOSILAT
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