Global marketing : contemporary theory, practice, and cases

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Bibliographic Details
Main Authors Alon, Ilan, 1971- (Author), Jaffe, Eugene D., 1937- (Author), Prange, Christiane (Author), Vianelli, Donata (Author)
Format Book
LanguageEnglish
Published New York ; London : Routledge, Taylor & Francis Group, 2017
EditionSecond edition
Subjects
mezinárodní marketing
international marketing
učebnice
případové studie
textbooks
case studies
ISBN9781138807884
978-1-138-80787-7
978-1-315-75089-7
Physical Descriptionxxvi, 699 stran : ilustrace, mapy ; 26 cm

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TOC from ObalkyKnih.cz
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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9781138807884
978-1-138-80787-7
978-1-315-75089-7
Physical Description:xxvi, 699 stran : ilustrace, mapy ; 26 cm

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