Global marketing : contemporary theory, practice, and cases

• Main Authors: Alon, Ilan, 1971- (Author), Jaffe, Eugene D., 1937- (Author), Prange, Christiane (Author), Vianelli, Donata (Author)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, 2017
• Edition: Second edition
• Subjects: mezinárodní marketing; international marketing; učebnice; případové studie; textbooks; case studies
• ISBN: 9781138807884; 978-1-138-80787-7; 978-1-315-75089-7
• Physical Description: xxvi, 699 stran : ilustrace, mapy ; 26 cm