Promotion in the merchandising environment

• Main Authors: Swanson, Kristen K. (Author), Everett, Judith C. (Author)
• Format: Book
• Language: English
• Published: New York ; London ; New Delhi ; Sydney : Fairchild Books, An imprint of Bloomsbury Publishing Inc. : Bloomsbury, 2016
• Edition: Third edition
• Subjects: prodej; marketing; maloobchod; reklama a propagace; obchody; móda; selling; retail trade; advertising; retail stores; fashion; podpora prodeje; fashion merchandising; příručky; handbooks and manuals
• ISBN: 9781628921571
• Physical Description: xiii, 417 stran : barevné ilustrace ; 28 cm
• Item Description: Terminologický slovník