Strategic integrated marketing communications

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Bibliographic Details
Main Author Percy, Larry (Author)
Format Book
LanguageEnglish
Published London ; New York : Routledge, Taylor & Francis Group, 2018
EditionThird edition
Subjects
marketingová komunikace
strategický management
communication in marketing
strategic planning
monografie
monographs
ISBN9781138058323
978-1-138-05625-1
978-1-315-16434-2
Physical Descriptionxiv, 305 stran : ilustrace ; 24 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9781138058323
978-1-138-05625-1
978-1-315-16434-2
Physical Description:xiv, 305 stran : ilustrace ; 24 cm

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