Strategic integrated marketing communications

• Main Author: Percy, Larry (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2018
• Edition: Third edition
• Subjects: marketingová komunikace; strategický management; communication in marketing; strategic planning; monografie; monographs
• ISBN: 9781138058323; 978-1-138-05625-1; 978-1-315-16434-2
• Physical Description: xiv, 305 stran : ilustrace ; 24 cm