Global marketing management system

• Main Authors: Janavaras, Basil J., 1943- (Author), George, Suresh (Author)
• Format: Book
• Language: English
• Published: New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo : World Scientific, [2017]
• Edition: Second edition
• Subjects: marketing; marketingový výzkum; marketingový management; mezinárodní marketing; světová ekonomika; strategický marketing; marketing research; marketing management; international marketing; world economics; strategic marketing; GMMSO4 (software); kolektivní monografie; collective monographs
• ISBN: 9789813201071
• Physical Description: xxxvi, 301 stran : ilustrace ; 24 cm
• Item Description: Terminologický slovník