Marketing for competitiveness : Asia to the world! : in the age of digital consumers

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Hooi, Den Huan (Author)
Format: Book
Language: English
Published: New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo : World Scientific, [2017]
Subjects:
marketing > Asie
strategický marketing > Asie
konkurenceschopnost
marketing > Asia
strategic marketing > Asia
competitiveness
Asie > hospodářské poměry
Asia > economic conditions
monografie
monographs
ISBN: 9789813201965
978-981-3201-95-8
Physical Description: xiv, 288 stran : ilustrace ; 23 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KOTLER,P.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/KOTLER,P.

Status Description Location Call Number
30 days Open access collection 339.138/KOTLER,P.
In house loan Study room - 3rd floor 339.138/KOTLER,P.

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