Marketing for competitiveness : Asia to the world! : in the age of digital consumers

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Hooi, Den Huan (Author)
Format Book
LanguageEnglish
Published New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo : World Scientific, [2017]
Subjects
marketing > Asie
strategický marketing > Asie
konkurenceschopnost
marketing > Asia
strategic marketing > Asia
competitiveness
Asie > hospodářské poměry
Asia > economic conditions
monografie
monographs
ISBN9789813201965
978-981-3201-95-8
Physical Descriptionxiv, 288 stran : ilustrace ; 23 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/KOTLER,P.
Status 30 days More Information Location Open access collection Call Number 339.138/KOTLER,P.

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