The language of branding : theories, strategies and tactics

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Bibliographic Details
Main Authors	Lerman, Dawn (Author), Morais, Robert J. (Author), Luna, David (Author)
Format	Book
Language	English
Published	New York ; London : Routledge, Taylor & Francis Group, 2018
Subjects	marketingová komunikace obchodní značky reklama a propagace > jazykové aspekty communication in marketing brand name products advertising > linguistics aspects příručky handbooks and manuals
ISBN	9780415806749 978-0-415-89999-4 978-0-203-13969-1
Physical Description	x, 160 stran : ilustrace ; 23 cm

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