Social marketing and behaviour change : models, theory and applications

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Bibliographic Details
Main Authors	Brennan, Linda (Author), Binney, Wayne (Author), Parker, Lukas, 1977- (Author), Aleti, Torgeir (Author), Nguyen, Dang (Author)
Format	Book
Language	English
Published	Cheltenham ; Northampton : Edward Elgar Publishing, 2016
Edition	Paperback edition
Subjects	sociální marketing spotřebitelské chování social marketing consumer behavior kolektivní monografie collective monographs
ISBN	9781784711528 978-1-78254-814-0
Physical Description	xiv, 427 stran : ilustrace ; 24 cm

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