Consumer behaviour : applications in marketing

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Bibliographic Details
Main Authors East, Robert, 1940- (Author), Singh, Jaywant (Author), Wright, Malcolm, 1963- (Author), Vanhuele, Marc (Author)
Format Book
LanguageEnglish
Published Los Angeles ; London ; New Delhi ; Singapore ; Washingotn DC ; Melbourne : SAGE, 2017
Edition3rd edition
Subjects
marketing
spotřebitelé
spotřebitelské chování
consumers
consumer behavior
učebnice
textbooks
ISBN9781473919501
978-1-4739-1949-5
Physical Descriptionxii, 350 stran : ilustrace ; 24 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9781473919501
978-1-4739-1949-5
Physical Description:xii, 350 stran : ilustrace ; 24 cm

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