Consumer behaviour : applications in marketing

• Main Authors: East, Robert, 1940- (Author), Singh, Jaywant (Author), Wright, Malcolm, 1963- (Author), Vanhuele, Marc (Author)
• Format: Book
• Language: English
• Published: Los Angeles ; London ; New Delhi ; Singapore ; Washingotn DC ; Melbourne : SAGE, 2017
• Edition: 3rd edition
• Subjects: marketing; spotřebitelé; spotřebitelské chování; consumers; consumer behavior; učebnice; textbooks
• ISBN: 9781473919501; 978-1-4739-1949-5
• Physical Description: xii, 350 stran : ilustrace ; 24 cm