Marketing : concepts and strategies

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Bibliographic Details
Main Authors: Dibb, Sally, 1963- (Author), Simkin, Lyndon, 1961- (Author), Pride, William M. (Author), Ferrell, O. C., 1943- (Author)
Format: Book
Language: English
Published: Australia ; Brazil ; Mexico ; Singapore ; United Kingdom ; United States : Cengage Learning, [2016]
Edition: Seventh edition
Subjects:
marketing
strategický marketing
strategic marketing
příručky
handbooks and manuals
ISBN: 9781473725126
Physical Description: xvi, 796 stran : barevné ilustrace ; 26 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days – Due : 06.01.2025  Recall This 		Description

Location
 Open access collection Call Number 339.138/DIBB,S.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/DIBB,S.

Status Description Location Call Number
30 days - Due : 06.01.2025  Recall This Open access collection 339.138/DIBB,S.
In house loan Study room - 3rd floor 339.138/DIBB,S.

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