Marketing : concepts and strategies

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Bibliographic Details
Main Authors	Dibb, Sally, 1963- (Author), Simkin, Lyndon, 1961- (Author), Pride, William M. (Author), Ferrell, O. C., 1943- (Author)
Format	Book
Language	English
Published	Australia ; Brazil ; Mexico ; Singapore ; United Kingdom ; United States : Cengage Learning, [2016]
Edition	Seventh edition
Subjects	marketing strategický marketing strategic marketing příručky handbooks and manuals
ISBN	9781473725126
Physical Description	xvi, 796 stran : barevné ilustrace ; 26 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/DIBB,S.
Status 30 days	More Information	Location Open access collection	Call Number 339.138/DIBB,S.