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|x Management. Řízení
|2 Konspekt
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|a Kim, W. Chan
|7 vse2005290821
|4 aut
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| 245 |
1 |
0 |
|a Nová strategie modrého oceánu :
|b pět kroků jak se posunout do modrého oceánu, vyhnout se konkurenci a zajistit si tak ziskový růst /
|c W. Chan Kim, Renée Mauborgneová ; překlad: Petr Somogyi
|
| 250 |
|
|
|a V nakladatelství Management Press vydání 1.
|
| 264 |
|
1 |
|a Praha :
|b Management Press,
|c 2018
|
| 300 |
|
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|a 264 stran :
|b ilustrace ;
|c 23 cm
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| 336 |
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|a text
|b txt
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|a bez média
|b n
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 490 |
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|a Knihovna světového managementu
|
| 500 |
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|a Přeloženo z angličtiny?
|
| 504 |
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|
|a Obsahuje bibliografii, bibliografické odkazy a rejstřík
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| 650 |
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7 |
|a segmentace trhu
|7 ph314823
|2 czenas
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| 650 |
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|a strategický management
|7 ph116291
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| 650 |
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|a inovace
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|
| 650 |
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7 |
|a konkurenceschopnost
|7 ph121800
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|
| 650 |
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|a market segmentation
|2 eczenas
|
| 650 |
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9 |
|a strategic planning
|2 eczenas
|
| 650 |
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9 |
|a innovations
|2 eczenas
|
| 650 |
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9 |
|a competitiveness
|2 eczenas
|
| 655 |
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7 |
|a monografie
|7 fd132842
|2 czenas
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| 655 |
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9 |
|a monographs
|2 eczenas
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| 700 |
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|a Mauborgne, Renée
|7 vse2005290822
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|a Somogyi, Petr
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