Building a storybrand : clarify your message so customers will listen

"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media."

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Bibliographic Details
Main Author	Miller, Donald, 1971- (Author)
Format	Book
Language	English
Published	[New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
Subjects	obchodní značky řízení značky reklama a propagace marketing produktový management řízení vztahů se zákazníky brand name products brand management advertising product management customer relationship management populárně-naučné publikace popular works
ISBN	9780718033323 978-1-4002-0183-9
Physical Description	x, 228 stran : ilustrace ; 22 cm

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Summary:	"Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media."
Bibliography:	Obsahuje bibliografické odkazy
ISBN:	9780718033323 978-1-4002-0183-9
Physical Description:	x, 228 stran : ilustrace ; 22 cm